// your AI transformation partner
Rewire how you
work. Ship what's worth shipping.
Real AI transformation isn't a tool roll-out. It's rebuilding how your business runs — to unlock 20x acceleration. Whether you're a tech company shipping AI products or a non-tech business rewiring how it operates, we're the partner that gets it done.
20x
// acceleration · not a chatbot
// the propel claim
20x doesn't come from a chatbot.
It comes from rewiring how your business runs — decisions, products, processes, ways of working. The companies pulling ahead with AI aren't the ones with the most licences. They're the ones who rebuilt how work gets done.
// the propel promise
What we mean by an AI transformation partner
Most AI initiatives fail for the same two reasons: someone solved the wrong problem, or no-one rewired how the business actually uses it. Our job is to make sure neither happens — across four dimensions.
// 01
Valuable
Solves a real problem with a real outcome. We start with discovery, not LLM choice — and we'll tell you when an idea isn't worth pursuing.
// 02
Commercial
Works for the business. Cost, risk, ROI and timing — stress-tested before you commit serious capital, and aligned to how you actually operate.
// 03
Responsible
Safe, governed, defensible. Privacy, security and IP protection baked in from day one — not bolted on after the model goes live.
// 04
Engineered
Actually ships and runs. Production-grade work, not demos. Our teams work alongside yours and lift internal capability as we go.
// how we partner
Ways to work with us
Every one is anchored in outcomes, not artefacts: we measure what changed, not what we delivered.
// rewire
AI Transformation
The org-level rebuild that makes the 20x compound. Operating model, AI-native ways of working, capability uplift — so AI changes how decisions get made and work gets done, not just which tool is open.
- Operating model & team design
- AI-native ways of working
- Capability uplift & training
- Change & adoption
// build
AI Products & Engineering
Embedded teams shipping production AI software. New AI-native products, AI features in existing platforms, automations and integrations — all built to the same product-led standard that's defined Propel for a decade.
- Discovery, design & delivery planning
- End-to-end product development
- AI features & automations
- Systems integration & data
// let's talk
Ready to rewire how you work?
Tell us where you are — building AI products, transforming how a function operates, or somewhere in between. We'll come back within a day with a view on whether we're the right partner, and if we are, what the first 30 days look like.
