// people
Ben Ross
Founder
A product leader and entrepreneur focused on helping businesses apply AI to real commercial problems — from intelligent automation to agent-based systems. An early voice in the field with a 2015 TEDx talk on AI, he now advises executives, product leaders and founders on turning AI ambition into outcomes
// recent insights
Posts by Ben Ross
// insight
How Bayley Stuart Got Its Whole Team Building in a Week
A keynote, five days of side-by-side coaching and one working automation per person took Bayley Stuart from installing Claude to running its own workflows inside a single week.
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// insight
How Fern Group Made Claude the Way the Whole Firm Works
A five-day AI Growth Sprint, governance-first guardrails and a custom Claude Plugin took Fern Group from AI-curious to AI-native in eight weeks.
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// insight · 13 Oct 2025
From Guesswork to Greatness: What Leaders Can Learn from AI-Driven Pricing
Discover how AI-driven pricing can transform supply chain management, from boosting decision-making confidence to envisioning future organizational structures. Learn key takeaways from a recent leadership forum.
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